WHAT NOT TO DO Bullets belong in The Godfather. Avoid them at all costs. Dashes belong at the Olympics, not at the beginning of text. Resist underlining and italics—they’re too hard to read. Bold typefaces are OK. Drop shadows can occasionally be useful to improve legibility, especially for type on top of photos, but use the effect sparingly. Don’t use multiple type effects in the same line. It just looks terrible.
