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Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night.   If his opening question didn’t immediately grab you, the crazy jail example reveals why the question might matter a lot after all.
TED Talks: The Official TED Guide to Public Speaking
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