Jesse Ofner

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that the tools of economics could allow us to think differently about HIV/AIDS, but instead of just presenting an economic argument, she became a detective. She presented a slide titled FOUR THINGS WE KNOW. Taking each one in turn, she presented some surprising pieces of evidence and effectively demolished them, one by one, opening the door for her to present an alternative theory. The power of this structure is that it taps
TED Talks: The Official TED Guide to Public Speaking
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