More on this book
Community
Kindle Notes & Highlights
Read between
January 1 - January 1, 2022
It’s especially important to do a jargon check. Any technical terms or acronyms that may be unfamiliar to your listeners should be eliminated or explained.
“Make everything as simple as it can be. But no simpler.”6
She started by making the talk relevant to us.
Persuasion means convincing an audience that the way they currently see the world isn’t quite right.
Our minds need to be primed before they can be persuaded.