TED Talks: The Official TED Guide to Public Speaking
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It’s especially important to do a jargon check. Any technical terms or acronyms that may be unfamiliar to your listeners should be eliminated or explained.
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“Make everything as simple as it can be. But no simpler.”6
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She started by making the talk relevant to us.
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Persuasion means convincing an audience that the way they currently see the world isn’t quite right.
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Our minds need to be primed before they can be persuaded.
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