Vasilis’s Kindle Notes & Highlights

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals), by Sara Dolnicar

Examples of commonly used segmentation variables

See Vasilis’s 4 highlights

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

by Sara Dolnicar

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars