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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals), by Sara Dolnicar

survey-based segmentation approach tends to be seen as the prototypical market segmentation analysis.

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

by Sara Dolnicar

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