Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

by Sara Dolnicar

survey-based segmentation approach tends to be seen as the prototypical market segmentation analysis.

this approach is indeed a textbook approach in terms of having the highest probability of harvesting all the benefits market segmentation strategy has to offer,

Examples of commonly used segmentation variables

conducting data structure analysis in advance of the actual data-driven market segmentation analysis is a good idea.