Hyper-individualism directs people toward false and unsatisfying lives. Some people lead an aesthetic life. They get to taste a series of experiences which may be pleasant, but which don’t accumulate into anything because they are not serving a large cause. Some people become insecure overachievers. They seek to win by accomplishing the love, admiration, and attachment they can’t get any other way, but of course no amount of achievement ever gives them the love they crave.