University of Pennsylvania psychologist Angela Duckworth adds that thick institutions almost always have a clearly defined shared goal, such as winning the Super Bowl or saving the environment. They have initiation rituals; a sacred guidebook or object passed down from generation to generation; distinct jargon and phrases that are spoken inside the culture but misunderstood outside it; a label, such as being a KIPPster for a KIPP charter school student; and they often have uniforms or other emblems, such as flags, rings, bracelets. Jonathan Haidt of NYU advises that if you want to create a
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