Relationships do not scale. They have to be built one at a time, through patience and forbearance. But norms do scale. When people in a community cultivate caring relationships, and do so repeatedly in a way that gets communicated to others, then norms are established. Trustworthy action is admired; empathy is celebrated. Cruelty is punished and ostracized. Neighborliness becomes the default state. An emergent system, a culture, has been created that subtly guides all the members in certain directions. When you create a norm through the repeated performance of some good action, you have
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