Classical music can be “rescued” therefore from the void of abstract nerdaciousness by association with film, television and advertising, so that Beethoven can make you think of power generation companies, Mozart of Elvira Madigan and Trading Places, Carl Orff of Old Spice aftershave and so on, and no doubt our own contemporary composers Philip Glass, Gorecki, and, God help us all, Michael Nyman, will be similarly pressed into service by Laboratoires Garnier and Kellogg’s Frosties before the century is out.
