This was the prevailing theme also in Luce’s other publication, Time. Issue after issue in the spring and summer, while acknowledging setbacks and problems in the war effort, gave readers the impression that the trends pointed in the right direction, that the Franco-American partnership functioned smoothly like a well-oiled machine, and that the “Reds” were on the ropes. Never mind that several of the cables coming in to Time Inc.’s editorial offices from correspondents offered a much different picture, one showing a faltering war effort and expanding Viet Minh reach.24

