He immersed himself in the subtle skills of engaging others, chiefly by offering people that which they value most: an attentive audience to listen to their own visions and views. Politicians often talk too much and listen too little, which can be self-defeating, for in many instances the surer route to winning a friend is not to convince them that you are right but that you care what they think. Everyone wants to believe that what they have to say is fascinating, illuminating, and possibly even epochal.