Tobias Lütke, CEO at Shopify, coined the term. Here’s how he explained it in a New York Times interview: “Another concept we talk a lot about is something called a ‘trust battery.’ It’s charged at 50 percent when people are first hired. And then every time you work with someone at the company, the trust battery between the two of you is either charged or discharged, based on things like whether you deliver on what you promise.”
