The importance of objective description applies equally to seemingly inconsequential things in life such as a cappuccino order. Getting it right requires an accurate and descriptive order that starts with the customer, continues with the cashier, and ends with the barista. Any laziness in observation or communication can cost time, money, and frustration for all parties. Is a botched cup of coffee really a big deal? It is if you can’t face the day without your morning cup, or if you’re in the business of selling coffee. Small errors add up.

