Certified B Corporations represent an operational one. B Lab, the nonprofit that developed and promotes the model legislation for public benefit corporations, is also the creator of a set of standards for social impact that make it more tangible and measurable. The idea here is to move from intentions to outcomes. Not just what an organization values, but what it does. To become a Certified B Corporation, an organization must take the B Impact Assessment, which measures impact areas such as governance, workers, community, and environment, from the perspective of both operations and the
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