The following questions can be applied to the organization as a whole or the teams within it. Use them to provoke a conversation about what is present and what is possible. What is our reason for being? What will be different if we succeed? Whom do we serve? Who is our customer or user? What is meaningful about our work? What measures will help us steer? How does our purpose help us make decisions? What are we unwilling to compromise in pursuit of our goals? Can our purpose change? If so, how?
