How do we allocate funds, effort, space, and other assets? Are resources deployed annually, quarterly, or dynamically? Do we use targets, forecasts, trends, and/or tolerances? If so, how? How do strategy and planning influence resource allocation? How do we balance resources across the short term and long term? How do we balance resources across our core business and innovation? How do we define and measure the performance of our resources? How does our approach enable us to respond to emergent events?