She was a hard-charging sales department head. Influential and outspoken, she made it clear that no one messed with her. She oversaw sales for important dayparts—meaning big revenue—and had been at NBC for what counted as forever. Whenever the marketing or digital teams suggested something vaguely different, she’d say, “No, that won’t work.” Or she’d trot out the name of a big buying agency: “I just talked to Julie of Zenith Media, and she doesn’t think this is a good idea.” She was an immovable force. No matter what it was—a digital banner ad, video pre-roll in digital video, branded
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