Shelter it: An idea starts as a seedling, sometimes something that you can’t even articulate. Maybe it comes to you on a walk or on the train, or it builds on top of something someone else said at work. Noodle it, let it breathe. Ignore it and see if it still comes back to nudge you again. Tell it: We have a tendency to keep new ideas secret for fear of someone else stealing them or of looking silly. The irony is that the more you talk about your idea, the clearer it becomes. Ask people for help in making the idea clearer. Ask yourself: How much do I believe in this idea? There comes a time to
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