Because tomorrow always comes, change-makers can’t be afraid to share their vision and declare their aspirations for it loudly, even before they’ve built it, done it, won it. This is how you grab mindshare. And you need mindshare before you can capture market share. You need to sell a vision, devise a plan, and invite others to help build it. This is how change gets harnessed. It’s not without frustration or peril. As Jeff told a newspaper reporter several years later, “There were only two of us who thought this thing was a good idea.” For my sake, I’m fortunate that Jeff was the other one.
