He brought a relentless drive to segment customers and hone value propositions. He led the test company and scale company approach—first assigning a small team to test and validate new commercial models, and once greenlighted, moving projects to the scale team, which was incentivized to sell and make bigger, faster. But people kept going back to what made them comfortable. Current’s new MO demanded open communication, but many people, when asked about their worries, would say, “I got it.” They never asked for help, never let anyone see them sweat. This phrase “We’ve got this” requires special
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