The old metrics and new algorithms can’t help us here. What we need is to imagine different, be different, do different. This is what I know as a marketer: being different gets a better price and more loyalty. This is what I know from my early studies in biology: being different paves the way for adaptation. This is what I know from my experience: taking the jobs and assignments that were unexpected or undervalued, showing up in unexpected places and getting to know people who at face value were too different—these do lead to success. It takes courage to act on instinct and not wait for ever
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