meteorologists inside the Weather Service were bothered that people didn’t respond as expected to their warnings. But then they were weather geeks. Scientists. “I can’t trace exactly where or when or how the realization dawned [on us] that the jargon-laden bulletins were not comprehensible to users,” said Kathy. “Or that people didn’t respond to raw data; they respond to other human beings, trusted voices. Or that the punch line—what this storm may do to you—was often buried after many paragraphs of geeky weather details. Or that normal humans don’t understand probabilities and cannot
...more
