The people in human resources complained to him that the company had too many data-related job titles. The company was about to go public, and they wanted to clean up the organization chart. To that end DJ sat down with his counterpart at Facebook, who was dealing with the same problem. What could they call all these data people? “Data scientist,” his Facebook friend suggested. “We weren’t trying to create a new field or anything, just trying to get HR off our backs,” said DJ. He replaced the job titles for some openings with “data scientist.” To his surprise, the number of applicants for the
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