Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman

prioritizing speed over efficiency—even in the face of uncertainty—is especially important when your business model depends on having lots of members and getting feedback from them.

Blitzscaling drives “lightning” growth by prioritizing speed over efficiency,

even in an environment of uncertainty.

When a start-up matures to the point where it has a killer product, a clear and sizable market, and a robust distribution channel, it has the opportunity to become

a “scale-up,”

You need to win first prize in order to survive in the Internet era.

Even though the stories of their companies’ rise were very different in many ways, the one thing they all had in common was an extreme, unwieldy, risky, inefficient, do-or-die approach to growth.

When a market is up for grabs, the risk isn’t inefficiency—the risk is playing it too safe. If you win, efficiency isn’t that important; if you lose, efficiency is completely irrelevant.

blitzscaling is prioritizing speed over efficiency in the face of uncertainty.

“Build a product people love. Hire amazing people. What else is there to do? Everything else is fake work.”

platform.) 3) Two-Sided Network Effects: Increases

When you design your business model to leverage network effects, you can succeed anywhere.

His definition couldn’t be simpler: “Product/market fit means being in a good market with a product that can satisfy that market.”

“Do everything by hand until it’s too painful, then automate it.”

Brilliant thinking is rare, but courage is in even shorter supply than genius.

Regularly report to them on your progress, and ask them how you can do better. Everyone needs feedback. Brian Chesky, for example, likes to say, “I’m shameless about getting feedback.”

“We’d hire people who were special in some way. You don’t hire generic people—you hire people who have had stress and achievement.”