Christopher Simms

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Marketing and branding (the queen) is the most powerful tool in your Fastlane toolbox. Businesses survive. Brands thrive. Businesses have identity crises, brands don’t. Identity crises force business owners into price commoditization. Unique Selling Propositions (USPs) are the keys to your brand and differentiate your company from the rest. People have a natural disposition to be unique
The Millionaire Fastlane
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