The Commandment of Entry states that as entry barriers fall, competition rises and the road weakens. ✓- Easy access roads carry more traffic. More traffic generates higher competition, and higher competition creates lower margins for the participants. ✓- Businesses with weak entry often lack control and operate in saturated marketplaces. Exceptionalism is required to overcome weak entry barriers. ✓- Access to a business road should be a process with a toll, not an event. ✓- “Everyone” consists of the general populous and is served by the mainstream media. ✓- If everyone were wealthy,
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