The Millionaire Fastlane

by M.J. DeMarco

Your total pool of customers determines your habitat. The larger the habitat, the greater the potential for wealth. ✓- A business can be a singles or a home-run-based business. Its strength is determined by scale, which is derived by habitat. ✓- The Fastlane wealth equation is disarmed when you violate the Commandment of Scale. ✓- Scale is achieved in reach (units sold) and/or magnitude (unit profit). ✓- The Law of Effection is the primary conduit to wealth, which can be road-blocked by scale, magnitude, or source. ✓- Effection consequences trickle up to owners and producers. Breaking scale or magnitude indirectly in an uncontrolled entity is not a guarantee of wealth. ✓- To gain access to Effection, you have to break the barrier of scale or magnitude in an entity you control. ✓- Scale, magnitude, or source deficiencies create governors on the speed of wealth creation.