Commandment of Scale? Ask: => Can the net income of this business scale limitlessly, say, from $2,000 per month to $200,000? => Can the asset value of this business scale into the millions? => Can this business impact millions? Or does it impact hundreds? Is its customer pool the world or a small community in the city? => Can this business be replicated and expanded beyond the local trading area by franchising, chaining, or additional units? => Best-case scenario, what is the units-sold potential? One hundred or one hundred million? => Best-case scenario, how pliable is unit profit? Does it
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