Can the profit of this business scale limitlessly, say, from $2,000 per month to $200,000? Can the asset value of this business scale asymmetrically into the millions? Can this business impact thousands, or better, millions of lives? Or does it impact hundreds? Is its customer pool the world or a small community in the city? Can this business be replicated and expanded beyond the local trading area by franchising, chaining, or additional units?
