Value skew is anything your business does better than the competition AND is discernible by your target audience, causing them to buy. Value skew is a solution to an inconvenience. Value skew is a simplification. Value skew is a feeling of excitement, comfort, or prestige. Value skew is better service, better ingredients, or a better label or user interface. Value skew is not being a big-tech bully who censors anyone they disagree with. Value skew is having a noble purpose behind your company.
