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For “do what you love” to work, you need two things: 1) Your love must solve a need, and 2) You must be exceptional at it.
The Fastlane isn't a destination but a personal journey.
If you're struggling for motivation, re-energize your dream and align it with a road capable of burning a trail to its reality.
Remember when your life was turned upside down with excitement or discontent. That is your passion.
businesses that solve needs win.
If your business is based on money-tree seedlings, it should be capable of growing a money tree. Content systems, computer systems, software systems, distribution systems, and human resource systems are all seedlings to money trees. If your business isn't based on one, can one be added to make it passive?
And the failure starts when you choose a business not based upon a money tree seedling.
If you can’t access the Law of Effection, you won’t get rich.
If you can’t serve millions, you won’t make millions. Returning
business can be a single or a home-run-based business. Its strength is determined by scale, which is derived from habitat.
You don’t need an idea that has never been done before. Old ideas suffice; just do it better and execute as no one has!
the least-traveled Fastlane roads are paved in failure, not smooth asphalt.
If your road doesn’t converge with your dreams, it might be time to quit your road.
The world’s most successful entrepreneurs didn’t have blockbuster ideas; they just took existing concepts and made them better or exposed them to more people.
Define the Lifestyle: What do you want? Assess the Cost: How much do your dreams cost? Set the Targets: Set the escape number and business income targets. Make It Real: Fund it and open it!
more money doesn’t solve money problems.
humans seek events and want to avoid the process.
success is never about the idea but about the execution.
An idea is an event, and the execution is the process.
Execution takes process: effort, sacrifice, discipline, and persistence. Ideas are just events.
The momentum of the Fastlane is growing a business exponentially and taking advantage of exploding net income and asset value.
The best business plan in the world is a track record of execution—it legitimizes the business plan.
Your customer service should serve one function, similar to our men of the cloth, and that is to “always be there”: help, support, and resolve.
Business success comes from making your customer the boss and the No. 1 stakeholder in your business.
“The customer pays your paycheck, not me—keep them happy.”
After the love affair and the lust wears off, they must survive on character, synergy, and complementary attributes.
When you shift your focus to the bottom line, often, the frontline is sacrificed.
A customer-centered policy is irrelevant if employees don't translate that policy into frontline action.
People tend to make buying decisions for commoditized goods and services based on one metric: price. If
Commoditization occurs when you get into business based on a false premise—”I want to own a business” or “I know how to do this, so I'll start a business doing it.”
Businesses survive. Brands thrive.
The first step in building a brand is to have a Unique Selling Proposition or a USP.
Get into business for the right reason: to add or create value, solve problems or fill a need.
USPs should use powerful action verbs that create desire and urgency.
There are five ways to get your message above the noise: Polarize Arouse emotions Be risqué Encourage interaction and Be unconventional
People love to talk about themselves, and if you entwine that into your marketing plan, you will improve the response to your product or service.
If you get someone’s attention, half the battle is won. The other half is letting selfishness take over your audience and tailor your messages to self-interest.
our marketing messages must focus on benefits, not features.
If you want to sell anything, translate features or your value skew into benefits. A four-step process accomplishes this. Switch places. Identify features. Identify advantages. Translate advantages into benefits.
Features are translated to benefits when you switch positions from producer to consumer, identify the feature’s advantages, and extrapolate those advantages into a specific result.
a compulsion to scatter your focus across different projects and opportunities. It’s also a symptom of money chasing versus need filling.
To hit the top of your game, business or otherwise, you must eat, live, and shit your thing. If you’re dabbling in ten different things, your results will be dabbling and unimpressive. Focus on one thing and do it in the most excellent way.
