there a need in my neighborhood for a martial arts studio? ✓- What are existing martial arts studios doing wrong that I could do better? ✓- What improved value do I offer the martial arts student? ✓- What assets do I bring to this community? Joe failed because there wasn’t a genuine need in the marketplace and his motives were selfish. Had Joe analyzed these questions foremost, his odds of driving a successful road would have dramatically improved.
