Mike Rowe, host of the cable television show Dirty Jobs, profiled several owners of businesses who had less than lovable duties. From testing bovine manure to cleaning up pigeon goop, the owners were passionate. None of them “loved” what they did, but they had passionate “whys” and very deep bank accounts. Competition was sparse because everyone else was busy chasing “do what you love.” A formidable “why” is all you need to turn your daily activities into passionate motivation —the “get up in the morning” metamorphosis to bust open a Fastlane road. What are your WHYS, and are they strong
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