Business is a fierce competition for the consumer’s mind and their money. It’s an expansive ocean where multiple species wage war over sustenance: money. In this oceanic game, you want to be at the top of the food chain, not at the bottom fighting to the top. Build corporate ladders—don’t join them. Build pyramid organizations—don’t join them. Think manufacture, not retail. To become a shark, you have to think like one. Sharks think big and guppies think small. As a shark, you have to drill into your belief system and change your mindset.
