GoDaddy aired its first Super Bowl ad by using sex as weapon to get above the noise. The now-infamous GoDaddy Girl ads followed in subsequent years. I never thought the ads were that good, yet they got above the noise and got people’s attention. The result? Increased sales and GoDaddy’s market share surged to 32% after 2006. Social media marketers use the risqué technique on Facebook and YouTube with glaring obviousness. Ever notice YouTube videos with sexual thumbnails always have ten times the views?
