what you can do is focus on your own area of responsibility and make it great. We need to avoid the trap of thinking we are passive victims with nothing we can do. Each of us can begin to lead right where we are today. Collins continues, “Take responsibility to make great what you can make great. And let others do it in the areas that they can make great. And if the whole company doesn’t do it, you can’t change that. But you can take responsibility for your area.”