Michael

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And yet, despite all this, a society can change completely in a few decades. The Overton window can shift. A classic strategy for achieving this is to proclaim ideas so shocking and subversive that anything less radical suddenly sounds sensible. In other words, to make the radical reasonable, you merely have to stretch the bounds of the radical.
Michael
Perceptions, values, the economic systems are all malleable
Utopia for Realists: How We Can Build the Ideal World
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