The opposite of investment, divestment campaigns put pressure on investors to get rid of stocks, bonds, or investment funds that are supporting that unhealthy, unethical, or downright evil activity. Divestment activists have successfully demanded that municipalities, universities and colleges, religious organizations, retirement funds, and other institutions stop funding the bad stuff. As we saw with the South African divestment campaign, it can really work. By the mid-1980s, 22 countries, 90 cities, and 155 campuses had pulled their funding from companies that did business in South Africa,
  
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