The CLICK Technique: Tap into the Internet’s Massive Power to Produce a Steady Stream of Traffic and Leads for Your Small Business

by Lindsey Anderson

The notion of “a lot of traffic” in and of itself is no more helpful to you than the line of cars passing by that brick-and-mortar business. Always driving by, never stopping.

The CLICK Technique combines piquing your prospects’ curiosity, having a great landing page and irresistible offer, then cultivating the relationship… and you gotta’ keep going.

People will do business with people who they feel they know and like… and trust.

It’s the content that you create that gives social media marketing its power; there is simply no way around it.

It’s the content you create that tells the story of your services or your products, that introduces you to these potential customers, and that makes the people you are reaching feel comfortable opening their wallets and giving you their business.

Any business that is worthy of being around has something interesting that can be said about it.

One more thing about content: It not only has to be interesting, it has to be consistent.

First, your offer must be consumed by your prospect.

Next, your irresistible offer has to have one big promise on which you deliver.

Finally, the last rule for a successful irresistible offer is that it always, always, always demonstrates your expertise on the topic and sets you apart from your competition as the best go-to person. Your offer must be applicable to your business or your blog.

How you think is how you do.

For business success, you have to create a group of people following and surrounding you – your tribe – and that takes some time.

Not everyone is going to agree with your opinion or approach, and remember that those who disagree aren’t your target audience in the first place. Snarky comments always reflect on the person making them, not on you.

Be careful who you listen to. If they’re not an expert or not invested in your business, what they have to say doesn’t matter.

The Spotlight Effect occurs when you think people are observing you and judging you far more than they actually are. It happens because we’re limited by our own point of view, so we can only see things through that lens. We put ourselves out there; we struggle to imagine how we look in other people’s eyes. We can attempt to put ourselves in the shoes of the audience, but it’s almost impossible to escape the feelings of nervousness and the fear of screwing up.

You must surround yourself with positivity. What you focus on is what happens. When you fill your brain with positivity, there is no room (or certainly less room) for doubt and head trash!