The CLICK Technique: Tap into the Internet’s Massive Power to Produce a Steady Stream of Traffic and Leads for Your Small Business

by Lindsey Anderson

“The answer to your slow growth is just one click away”

they need to create a lot more content for their blog, social media, and email campaigns.

It’s the content that you create that gives social media marketing its power; there is simply no way around it.

It’s the content you create that tells the story of your services or your products, that introduces you to these potential customers, and that makes the people you are reaching feel comfortable opening their wallets and giving you their business.

One of the main qualities that turns an athlete into an Olympian is the ability to maintain the day in and day out monotony of training.

They have to create interesting content.

One more thing about content: It not only has to be interesting, it has to be consistent.

keywords.

“Google Keyword Planner.”

Google Insights

Keyword Rich Content:

“Traffic & Leads Podcast”

Your website must look professional and be well-designed.

The main reason websites are blah instead of awesome is because of content.

Spend time on both the content and images on your site.

Google Analytics

Facebook Pixel

I’m here to tell you that more often than not, they’re only looking around.

suggest you use Google’s tool to test how mobile friendly your site is (https://search.google.com/test/mobile-friendly).

80% opt-in via pop-ups!

If you’re using WordPress for your site, I recommend a plug-in called Thrive Themes. If you aren’t in WordPress, I’ve used a piece of software called Optin Monster that works pretty well.

99% of the people who visit your website will not call you, will not fill out your “contact us” email form, and they sure won’t “sign up for your newsletter.” You have to offer something to grab their email address. The money is in the list.

This is an ideal approach for consistency, and consistency is critical to the success of your email marketing. If you skip weeks, your prospects and customers are going to notice and start to unsubscribe.

Audience Insights is another really useful Facebook tool.