As far as Bischoff was concerned, the new era of WWF programming - eventually immortalized as The Attitude Era - simply adapted the formula that made Nitro successful. “Vince McMahon adapted the formula that we perfected, and decided to do it even bigger and better,” he says. “He went after our audience, and he was willing to take bigger risks. He used Mike Tyson to [help] do it, and it was fantastic.”