“I think the introduction of the Internet,” points out Joe Uva, a key Turner executive, “had as much to do with the success and growth of [wrestling] as the product itself. “Before if you were a wrestling fan, you’d have to go to a news stand and buy a wrestling magazine that was two months old. Now, for a generation of fans who were in their ‘tweens’, teens and for young adults, it brought them closer to the action and characters.”

