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“Sales was everything. Their deal was, ‘a dollar of sales revenue is worth more than a dollar of expense cutting’. To me, the impact on the bottom line is the same, but their deal was, ‘no - I need a dollar more in revenue, even if it takes me two more dollars in expenses to create it’. It was all revenue-driven - the whole company was revenue-driven.”
Nitro: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
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