This noun-ridden language – stale, self-proving, sleepwalking from one big noun to the next – has become the argot of modern managerialism. To measure its staleness, count the nouns. The nouniness of a piece of writing is a sure sign of lack of care for the reader and lack of thought in the writer. For writing is not just a way of communicating; it is a way of thinking. Nouny writing relieves the writer of the need to do either.
