Jones himself was a constant, positive presence in every member’s life. He had a remarkable memory for names—everyone was addressed in some personal way, and made to feel special. If, sometimes, he railed a little too long or too ferociously at meetings, as members were taught to call services, Jones was kindness itself in individual conversations. He addressed most women as “darling,” and younger men as “son.” There was no doubt he took his leadership role seriously. Jones made a point of telling everyone that he hardly slept. Followers were encouraged to call him in the middle of the night,
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