Many of these featured several individuals preaching one after another: Jones paid close attention. What worked and what didn’t? Which biblical phrases and references regularly elicited the strongest response? How far did the most effective preachers go in espousing personal beliefs and biblical interpretations? Most of all, he studied healings. Driving out demons, curing cancer or other diseases, making the lame walk and the blind see by the laying on of hands or loudly petitioning the Lord—doing these things successfully and with flair guaranteed not only fame and money, but also allegiance
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