From there, Jones moved on to other types of businesses, using the same tactic. He never shouted, never became unpleasant even when those he was meeting with did. Jones presented himself as the voice of reason. He could refer recalcitrant business owners to others who had changed their segregationist policies. These people had more customers than ever. Most were glad that they’d cooperated with Jim Jones—just ask them. Again, his success rate wasn’t perfect. But it was still impressive.
