Once informal, cordial connections were established, Jones would personally call the individual, building a relationship, discussing some shared critical concern—better local school curriculums, the need for cleanup around a local lake—and offering the Temple’s help if ever the church’s new friend required it. After hanging up from one such conversation, Jones beamed and boasted to the associates around him, “I never played chess, but to me, all of this is like chess. You move pieces around.”